Pia Millard

Are you drowning in flour and debt?You're tired of "friend prices, " custom cake requests that take 8 hours for $40 profit, and the constant fear that if you raise your prices, every customer will leave. In Don't Bake for Free, Pia Millard reveals the exit strategy from the "charity bakery" model. This isn't just a book about money-it's a guide to reclaiming your time, your sanity, and your physical health.
As the foundational volume of the Baking Freedom Trilogy, this book introduces the PROOF Framework: a 5-pillar system designed to turn overworked makers into profitable CEOs. Inside, you will discover: The Flinch Test: How to state your value flat-out, without apology or hesitation. The Custom Trap: Why saying "Yes" to every creative whim is the fastest way to go out of business. Ruthless Math: How to account for the "invisible" costs that are currently eating your profit alive.
The Ownership Shift: Practical steps to stop rowing the boat and start steering the ship. Your creative talent shouldn't come at the cost of your future. Whether you run a home-based micro-bakery or a boutique storefront, the strategies in this book will help you build a legacy that pays you what you're worth. Stop baking for free. Start building for freedom.