Seoon Lee

How does a small incident become a lasting identity war?Online conflicts rarely begin as wars. They begin as fragments: a clip, a screenshot, a sentence taken out of context. Yet again and again, these fragments harden into labels, and labels turn disagreements into permanent sides. In SEAblings vs K-Netz: When Conflict Becomes a Label, Seoon Lee examines how platform systems transform ordinary disputes into large-scale identity conflicts.
Drawing from cases in fandom culture, social media controversies, and cross-language amplification, this book traces how screenshots replace context, how translation acts as a filter, and how algorithms reward the most polarizing versions of a story. Rather than focusing on villains or heroes, this book looks at structures:how visibility becomes a currency, how outrage travels faster than explanation, how naming creates sides before arguments begin, and how platforms quietly optimize conflict.
This is not a book about who is right. It is a book about how conflicts are made to grow. By following the path from a single incident to a fully formed label war, SEAblings vs K-Netz offers a clear map of the machinery behind contemporary online disputes-and asks what it would take to design systems that do not depend on escalation to function.