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Curious Gap
Why do you keep watching a movie even when it's bad? Why do clickbait headlines work? Why can't you sleep until you know the answer to a trivia question?
The answer lies in the "Information Gap Theory." When our brain perceives a gap between what we know and what we want to know, it produces a feeling of deprivation-a mental itch that must be scratched. Curiosity is not a gift; it is a hunger.
"The Curious Gap" explores how to hack this instinct.
For students and teachers, it shows how to open gaps before trying to fill them (don't lecture, ask a mystery first). For marketers, it explains the science of the hook. Learn how to engineer curiosity in yourself and others to make learning addictive and attention automatic.
For students and teachers, it shows how to open gaps before trying to fill them (don't lecture, ask a mystery first). For marketers, it explains the science of the hook. Learn how to engineer curiosity in yourself and others to make learning addictive and attention automatic.
