Lydia Choice

"The Invisible Hand - Designing the environment to make the right choice easy" is a practical guide to "Choice Architecture." Based on the Nobel-winning work of Thaler and Sunstein, it argues that there is no neutral design. Every way we present options influences the decision. If you put fruit at eye level in the cafeteria, people eat more fruit. If you paint a fly in the urinal, men aim better. Behavioral designer Lydia Choice explains how to use "Nudges" to improve personal productivity and business results without restricting freedom.
The book covers defaults, framing, and friction. "The Invisible Hand" teaches readers to be the architects of their own lives. Instead of relying on willpower (which fails), it shows how to design an environment where the best choice is the path of least resistance.