Jack Dutton

Every industry has its rituals. The language. The confidence. The slides. The certainty. Most of it isn't there to help anyone make better decisions. It's there to create authority, suppress doubt, and keep the game moving. Selling Bullshit is not a sales manual and it isn't a motivational book. It's a clear-eyed examination of how persuasion actually works in modern working life - from boardrooms and pitches to recruitment, marketing, and corporate culture.
Drawing on decades of experience inside sales-driven organisations, this book explores how confidence is manufactured and rewarded, why intelligence doesn't protect you from manipulation, and how "best practice" often becomes a shield for bad thinking. This is a book for people who've sat through meetings, presentations, and strategies that felt wrong - but carried on anyway. For professionals who sense the performance but don't yet have the language for it.
There are no scripts, frameworks, or quick fixes here. Just an honest look at how influence, status, and bullshit really operate - and what noticing that changes.