Wesley Briggs Phillips

How Department Stores Are Carried On is a comprehensive exploration of the inner workings and management strategies behind the success of department stores in the early twentieth century. Authored by W. B. Phillips, this book delves into the intricate details of store organization, from the arrangement of departments and the selection of merchandise to the recruitment and training of staff. It provides a thorough analysis of the methods used to attract and retain customers, including advertising, window displays, and customer service innovations.
The book also examines the financial aspects of running a department store, such as inventory control, pricing strategies, and profit management. Through practical examples and insightful commentary, Phillips offers readers a behind-the-scenes look at the daily operations and long-term planning that drive the retail industry. How Department Stores Are Carried On serves as both a historical document and a practical guide, making it an invaluable resource for students of business history, retail professionals, and anyone interested in the evolution of modern commerce.