John Reuter

Polaroid is the world-renowned inventor of instant photography. Since 1947, when Edwin Land first presented his new camera and film to an amazed audience, Polaroid has captivated millions of users - including artists, creatives, and professional photographers alike. Polaroid NOW celebrates important Polaroid artists from around the globe, who continue to push boundaries using this unique and celebrated photographic process.
This tribute to Polaroid includes an essay by Polaroid's CEO Oskar Smolokowski, and is a must-have for any photography enthusiast.