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THE FIRST 90 DAYS The Truth, They Don’t Teach You in Real Estate School
THE FIRST 90 DAYS: The Truth, They Don't Teach You In Real Estate SchoolYou passed the exam. You got the license. And then you sat down at your desk and thought, now what?Nobody prepared you for this part. Not the licensing course. Not the brokerage orientation. Not the agents around you who seem to have it all figured out while you are still trying to figure out where to begin. The real estate industry hands you a license and wishes you luck, and the silence that follows is louder than anything they taught you in class.
This book breaks that silence. Written by Dr. Shondrea Harroon, a licensed REALTOR® with 18 years of enterprise operations leadership and a PhD in Healthcare Administration, and Fiooze Harroon, a licensed REALTOR® with 30 years in education, The First 90 Days is the honest, practical, and deeply human guide that should have come with your license. Inside you will find: The truth about what your license actually gives you and what you still have to build How to choose the right brokerage before you sign anything The financial reality of your first year and how to protect your runway How to generate leads when you have no track record and no testimonials What to do during slow periods when nothing seems to be happening How to lose a deal without losing yourself Why AI is reshaping real estate right now and how to use it as an advantage The systems every new agent needs before they need them A step-by-step walk through your first transaction from contract to close How to build momentum off deal one and turn it into a career This is not a textbook.
It is not a highlight reel. It is the conversation that experienced agents wish someone had pulled them aside and had with them in those first uncertain weeks. Shondrea brings the strategic precision of a healthcare executive and the warmth of a certified life coach. Fiooze brings three decades of watching human beings learn, grow, and become more than they believed they were capable of. Together they have built Harroon Realty Group on a foundation of integrity, intentionality, and a genuine belief that the people they serve deserve more than a transaction.
They wrote this book because they remember what it felt like to not have it. Whether you are on day one or day eighty-nine, whether your pipeline is full or frighteningly empty, whether you are riding the high of a recent closing or pushing through a stretch that has you questioning everything, this book was written for exactly where you are right now. The license was just the beginning. Now let's get to work.
This book breaks that silence. Written by Dr. Shondrea Harroon, a licensed REALTOR® with 18 years of enterprise operations leadership and a PhD in Healthcare Administration, and Fiooze Harroon, a licensed REALTOR® with 30 years in education, The First 90 Days is the honest, practical, and deeply human guide that should have come with your license. Inside you will find: The truth about what your license actually gives you and what you still have to build How to choose the right brokerage before you sign anything The financial reality of your first year and how to protect your runway How to generate leads when you have no track record and no testimonials What to do during slow periods when nothing seems to be happening How to lose a deal without losing yourself Why AI is reshaping real estate right now and how to use it as an advantage The systems every new agent needs before they need them A step-by-step walk through your first transaction from contract to close How to build momentum off deal one and turn it into a career This is not a textbook.
It is not a highlight reel. It is the conversation that experienced agents wish someone had pulled them aside and had with them in those first uncertain weeks. Shondrea brings the strategic precision of a healthcare executive and the warmth of a certified life coach. Fiooze brings three decades of watching human beings learn, grow, and become more than they believed they were capable of. Together they have built Harroon Realty Group on a foundation of integrity, intentionality, and a genuine belief that the people they serve deserve more than a transaction.
They wrote this book because they remember what it felt like to not have it. Whether you are on day one or day eighty-nine, whether your pipeline is full or frighteningly empty, whether you are riding the high of a recent closing or pushing through a stretch that has you questioning everything, this book was written for exactly where you are right now. The license was just the beginning. Now let's get to work.
