SOLDES
Jusqu'à -70% sur une sélection d'articles*
Dernière sortie
Story Works: Master Business and Life Storytelling
Your mindset is your new prompt. In the age of AI, authenticity is your superpower. Story Works is the first storytelling framework that doesn't just teach you how to speak-it helps you reprogram the story you're telling yourself. Because how clearly you understand yourself determines how clearly you prompt an AI-and how powerfully you rise above the noise. In a world overflowing with synthetic content and algorithmic distraction, this book offers something real: a way to align your purpose with powerful, authentic storytelling-both in business and in life.
Whether you're pitching to investors, building a brand, leading a team, or simply searching for clarity-you'll find tools that connect inner awareness with outer impact. Rooted in 35 years of experience and insights from 400+ interviews on the award-winning 21st Century Entrepreneurship podcast, Story Works combines: The 7 Keys of Business Storytelling, a proven framework to grab attention, build connection, and inspire meaningful action.
The ALIGN Model, a five-step process of personal transformation-helping you break patterns, reconnect with purpose, and align your choices, story, and leadership from the inside out. The Awareness-Alignment Matrix (AAM), an online diagnostic that shows you where you truly stand-from the passive Sleepwalker to the empowered Transformer-revealing blind spots and untapped potential with clarity that's hard to ignore.
The Energy Snapshot, a quick interactive assessment that helps you pinpoint where your inner drive is faltering-whether it's mental overload, emotional disconnection, or physical burnout-so you can shift from survival to sustainable performance. You'll also find real stories from entrepreneurs navigating uncertainty, reinvention, and growth-alongside lessons from legendary brands like Patagonia, Tesla, and TOMS, who lead through narrative, not just metrics.
Moments from films like Groundhog Day and The Pursuit of Happyness bring emotional depth to the frameworks, reminding us that story isn't just a strategy-it's how we remember, connect, and ultimately evolve. Every chapter includes practical, science-based exercises-from Hook testing and narrative reframing to focus mapping and identity reshaping-so you're not just reading ideas, but applying them to your work, relationships, and goals.
Story Works is more than a book-it's a living ecosystem. With interactive tools already online and new diagnostics added regularly, readers gain access to a growing library of free resources designed to evolve alongside their own transformation. In an era shaped by artificial intelligence and infinite noise, this guide gives you something machines can't fake: clarity, coherence, and a voice that truly belongs to you.
Whether you're pitching to investors, building a brand, leading a team, or simply searching for clarity-you'll find tools that connect inner awareness with outer impact. Rooted in 35 years of experience and insights from 400+ interviews on the award-winning 21st Century Entrepreneurship podcast, Story Works combines: The 7 Keys of Business Storytelling, a proven framework to grab attention, build connection, and inspire meaningful action.
The ALIGN Model, a five-step process of personal transformation-helping you break patterns, reconnect with purpose, and align your choices, story, and leadership from the inside out. The Awareness-Alignment Matrix (AAM), an online diagnostic that shows you where you truly stand-from the passive Sleepwalker to the empowered Transformer-revealing blind spots and untapped potential with clarity that's hard to ignore.
The Energy Snapshot, a quick interactive assessment that helps you pinpoint where your inner drive is faltering-whether it's mental overload, emotional disconnection, or physical burnout-so you can shift from survival to sustainable performance. You'll also find real stories from entrepreneurs navigating uncertainty, reinvention, and growth-alongside lessons from legendary brands like Patagonia, Tesla, and TOMS, who lead through narrative, not just metrics.
Moments from films like Groundhog Day and The Pursuit of Happyness bring emotional depth to the frameworks, reminding us that story isn't just a strategy-it's how we remember, connect, and ultimately evolve. Every chapter includes practical, science-based exercises-from Hook testing and narrative reframing to focus mapping and identity reshaping-so you're not just reading ideas, but applying them to your work, relationships, and goals.
Story Works is more than a book-it's a living ecosystem. With interactive tools already online and new diagnostics added regularly, readers gain access to a growing library of free resources designed to evolve alongside their own transformation. In an era shaped by artificial intelligence and infinite noise, this guide gives you something machines can't fake: clarity, coherence, and a voice that truly belongs to you.
