Ewa Potocka

This practical handbook is designed for students specializing in graphic design, visual communication, and global design. It provides essential knowledge and guidance from the first year of studies through to the final thesis, structured around key course modules from the Design Department at the School of Architecture, Design, and Urbanism (EMADU), Euromed University in Fez, covering: « _ Observation and Perception: Developing a design mindset. » 2D Graphic Programs: Hands-on exercises to master essential software. « Graphic Design Fundamentals: Understanding principles and solving real-world tasks. Multimedia Communication: Exploring web design, motion graphics, audiovisual media, and advertising Portfolio and Print Design: Structuring portfolios and learning book design basics. Final Project Development: Branding, visual communication, and UX considerations for digital projects. In an era increasingly influenced by Al tools, this book emphasizes the importance of fundamental design principles, critical thinking, and the designer's creative awareness alongside manual skills.
It serves as both a structured learning path and a quick reference guide, ensuring that students can confidently navigate the evolving field of graphic design with both technical proficiency and a deep understanding of design's broader implications.