John White

Shelf Space is the guide written for sellers who have discovered exactly where the hard decisions It covers the complete arc of a private label business: the unit economics that determine viability before order a single unit; the Brand Registry enrollment that unlocks advertising formats your competitors are already using; the campaign structure that builds organic rank systematically; and the operational discipline-reimbursement auditing, price integrity, account health-that keeps the machine running as scale.
The case studies are real. The margins are real. The failure points are real. Amazon's 2025 policy changesare documented here with specific, actionable responses. TikTok Shop's dual-channel economics aremodeled honestly, including the commission math that surprised the sellers who didn't run it first. This is not a book about getting rich on Amazon. numbers,  It's a book about building a business that runs on accurate numbers, correct structure, and decisions made with full information.