Heather Jones

How do you completely dominate a political rival and assert absolute authority over a region without ever drawing a weapon or shedding a single drop of blood? For the indigenous tribes of the Pacific Northwest, the answer was an intensely aggressive, highly calculated economic ritual known as the Potlatch. Far from a simple gathering, a Potlatch was a form of brutal financial warfare. Rival chiefs would invite neighboring tribes to massive, days-long feasts.
To prove their absolute power and unassailable wealth, the hosting chief would give away astronomical amounts of valuable goods-canoes, blankets, and food. To escalate the psychological dominance, they would literally throw their most precious possessions into a roaring fire, destroying their own wealth purely to shame their rivals. If the visiting chief could not host an even more destructive and lavish Potlatch in return, they were permanently politically humiliated. This captivating anthropological study explores the extreme extremes of pre-Columbian economics.
It documents the complex social hierarchies of the region, the concept of conspicuous consumption, and the desperate, ultimately failed attempts by colonial governments to ban the practice. Redefine your understanding of wealth and power. The history of the Potlatch proves that aggressive generosity can be just as devastating as a military conquest.