Troels Johannesen

This e-book is a proven and practical guide for executives and decision makers who want to use LinkedIn strategically to strengthen both their personal brand and their organization. The book explains why and how leaders should be visible on LinkedIn, serving as a public voice, ambassadors for their company's culture and values, and strategic drivers of business growth, employer branding, and credibility.
With concrete advice, examples, and tools, the book provides clear insights into how you, as a leader, can utilize LinkedIn to foster relationships, engage key stakeholders, and establish the direction for your organization in today's digital landscape.