Johanna Rothman

If you write books or own a small business, you know how hard it is to find your ideal audience or clients. You have an excellent option: public speaking as part of your content marketing to help you connect with your people. We've all had terrible audience experiences. The speaker didn't deliver on the promise. The content was fine, but the delivery was flat. Or they ran out of time before the best insights-or the audience's questions.
No wonder so many people dread speaking. You can change that. Turn your fear into focus and excitement. Share your expertise with empathy and energy-using stories that make your message resonate. That connection is what audiences remember. This book will show you how to design and deliver presentations that educate, inform, and inspire. You'll learn how to channel your enthusiasm and show the value of your ideas-without a hard sell.
When your message lands, your audience wants more-and they'll spread the word for you. Inside, you'll learn how to: Craft memorable stories that make people care Separate the design, delivery, and practice stages of your talk Use interactive activities that prove your ideas work Turn nerves into energy and speak with authenticity And much more. You can become an effective speaker-and a trusted voice in your field.
Connect with your ideal audience to build credibility, expand your reach, and move people to act. Buy this book to use stories to market your expertise through public speaking.