Upstart !. Visual Identities for Start-ups and New Businesses
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- Nombre de pages256
- PrésentationRelié
- FormatGrand Format
- Poids1.615 kg
- Dimensions24,8 cm × 28,8 cm × 2,7 cm
- ISBN978-3-89955-954-5
- EAN9783899559545
- Date de parution09/10/2018
- ÉditeurGestalten
Résumé
These days businesses start and end with the people. With ever more demands made on their creative powers, today's entrepreneurs team up with designers to extend a world of customer-led visions into integrated brand identities. Merging professionalism with playfulness and mission statements with personal provenance, they draw up meaningful visual stories that work. Upstart ! presents fresh branding concepts for spirited companies around the world, running the full thematic gamut : from modern-day hemp aficionados and specialist butchers to mezcal virtuosos and restoration experts.
With a focus on start-up projects, this compilation pairs a survey of perfectly orchestrated visual identity designs with in-depth case studies that reveal exceptional storytelling and the full lifecycle of a brilliant branding system.
With a focus on start-up projects, this compilation pairs a survey of perfectly orchestrated visual identity designs with in-depth case studies that reveal exceptional storytelling and the full lifecycle of a brilliant branding system.
These days businesses start and end with the people. With ever more demands made on their creative powers, today's entrepreneurs team up with designers to extend a world of customer-led visions into integrated brand identities. Merging professionalism with playfulness and mission statements with personal provenance, they draw up meaningful visual stories that work. Upstart ! presents fresh branding concepts for spirited companies around the world, running the full thematic gamut : from modern-day hemp aficionados and specialist butchers to mezcal virtuosos and restoration experts.
With a focus on start-up projects, this compilation pairs a survey of perfectly orchestrated visual identity designs with in-depth case studies that reveal exceptional storytelling and the full lifecycle of a brilliant branding system.
With a focus on start-up projects, this compilation pairs a survey of perfectly orchestrated visual identity designs with in-depth case studies that reveal exceptional storytelling and the full lifecycle of a brilliant branding system.