Typography. advertising. book design - Typografie. reklame. buchgestaltung. Allemand/Anglais
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- Nombre de pages304
- PrésentationRelié
- Poids1.712 kg
- Dimensions23,5 cm × 28,5 cm × 2,7 cm
- ISBN978-3-7212-0341-7
- EAN9783721203417
- Date de parution17/03/2011
- CollectionNIGGLI EDITIONS
- ÉditeurNiggli
Résumé
The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention : typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country. Bill pursued two opposing principles and accordingly left behind two lines in his work : a graphic one and a sculptural one.
Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side ; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.
Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side ; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.
The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention : typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country. Bill pursued two opposing principles and accordingly left behind two lines in his work : a graphic one and a sculptural one.
Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side ; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.
Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side ; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.