Marketing Management And Strategy. Second Edition
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Définitivement indisponible
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- Nombre de pages465
- PrésentationBroché
- Poids0.83 kg
- Dimensions17,5 cm × 23,6 cm × 2,3 cm
- ISBN0-13-262239-4
- EAN9780132622394
- Date de parution01/12/1998
- ÉditeurPearson
Résumé
The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top business schools as a textbook on MBA programmes. It has been
extensively used on CIM and post-experience programmes for senior managers around the world.
What the experts say about Marketing Management and Strategy:
This splendid book is going to be required reading for everyone wanting to develop their marketing skills.
Peter Davis, Chairman, Reed Elsevier plc
It offers a masterly integration of marketing strategy and tactics.
Professor Jean-Claude Larréché, INSEAD, France
Peter Doyle is a professional in everything he does. This book is of real value.
Tony O'Reilly, Chairman, President and CEO, H.J. Heinz Company
... beautifully clear and readable - read Peter Doyle.
Professor Ken Simmonds, London Business School
The best and most practical guide to marketing strategy that I have seen.
Tony Hales, Chief Executive, Allied Lyons plc
Gives detailed guidance... an invaluable aid to management.
Jonathan Fry, Chief Executive, Burmah Castrol plc
... of great relevance and practical benefit.
F. David Brooks, Chairman and Managing Director, Cadbury Limited
An ideal text for MBA students and essential reading for managers. Exciting, rigorous, and practical. This book will be influential in shaping the future of marketing.
Professor Nigel Piercy, Cardiff Business School
The second edition of this highly rated book brings managers the latest ideas on branding, marketing and strategic change. The first edition was short-listed for the MCA Awards for the Best Management Book. It has been widely adopted by top business schools as a textbook on MBA programmes. It has been
extensively used on CIM and post-experience programmes for senior managers around the world.
What the experts say about Marketing Management and Strategy:
This splendid book is going to be required reading for everyone wanting to develop their marketing skills.
Peter Davis, Chairman, Reed Elsevier plc
It offers a masterly integration of marketing strategy and tactics.
Professor Jean-Claude Larréché, INSEAD, France
Peter Doyle is a professional in everything he does. This book is of real value.
Tony O'Reilly, Chairman, President and CEO, H.J. Heinz Company
... beautifully clear and readable - read Peter Doyle.
Professor Ken Simmonds, London Business School
The best and most practical guide to marketing strategy that I have seen.
Tony Hales, Chief Executive, Allied Lyons plc
Gives detailed guidance... an invaluable aid to management.
Jonathan Fry, Chief Executive, Burmah Castrol plc
... of great relevance and practical benefit.
F. David Brooks, Chairman and Managing Director, Cadbury Limited
An ideal text for MBA students and essential reading for managers. Exciting, rigorous, and practical. This book will be influential in shaping the future of marketing.
Professor Nigel Piercy, Cardiff Business School
