Blowing Up the Brand - Critical Perspectives on Promotional Culture

Note moyenne 
Melissa Aronczyk et Devon Powers - Blowing Up the Brand - Critical Perspectives on Promotional Culture.
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.... Lire la suite
100,00 € Neuf
Expédié sous 2 à 4 semaines
Livré chez vous entre le 13 mars et le 27 mars
En librairie

Résumé

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence.
Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

Caractéristiques

Avis libraires et clients

À propos des auteurs

Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada. Devon Powers is Assistant Professor of Culture and Communication at Drexel University.

Des mêmes auteurs

Les clients ont également aimé

Derniers produits consultés

Blowing Up the Brand - Critical Perspectives on Promotional Culture est également présent dans les rayons

Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK
100,00 €