Paul O'Dea

Using five simple, but crucial questions, "The Business Battlecard" helps you craft a winning strategy to grow your company and rally your team. A strategy that will win you the war on several fronts: the battle against competitors, the battle for customers' minds, the battle for investors' wallets, and the battle for employees' hearts . The book's pledge is: to show you how to devise a clear strategy to grow your business; get your team aligned around it; and then execute it.
It gives you simple, practical tools to grow and manage your business. ABOUT THE AUTHORPaul O'Dea is CEO "Select Strategies" , a strategy consulting practice, which helps leadership teams make growth happen. Clients include Expedia, Hewlett Packard and numerous investor backed companies. An engineer by profession, Paul has co-founded and helped build several companies, particularly in the technology sector.
He serves on the boards of a number of growth companies, and is co-author of a previous book, Select Selling.