Dernière sortie
The art of Jeep
The Jeep is a perfect illustration of how wartime propaganda
and media evolved into mass advertising during the last global
conflict. For Willys, it was a way to compete with Ford and
Bantam, the other two jeep manufacturers. Willys contributed
enormously to the development of the jeep's fame by flooding
the press with magnificent colour adverts. The vehicle's fame
was further reinforced thanks to its excellent combat
reputation, and its image was used to promote a whole range
of products.
Having become an iconic vehicle, the jeep was seen on all sorts of objects, ranging from writing paper, matchboxes and playing cards, initially in The United States, then throughout the free world. This book has assembled a fabulous collection of adverts and illustrations portraying the jeep during the Second World War. These were drawn and painted by the greatest illustrators of the period.
Each picture is accompanied by a short text in order to place it within its context.
Having become an iconic vehicle, the jeep was seen on all sorts of objects, ranging from writing paper, matchboxes and playing cards, initially in The United States, then throughout the free world. This book has assembled a fabulous collection of adverts and illustrations portraying the jeep during the Second World War. These were drawn and painted by the greatest illustrators of the period.
Each picture is accompanied by a short text in order to place it within its context.
The Jeep is a perfect illustration of how wartime propaganda
and media evolved into mass advertising during the last global
conflict. For Willys, it was a way to compete with Ford and
Bantam, the other two jeep manufacturers. Willys contributed
enormously to the development of the jeep's fame by flooding
the press with magnificent colour adverts. The vehicle's fame
was further reinforced thanks to its excellent combat
reputation, and its image was used to promote a whole range
of products.
Having become an iconic vehicle, the jeep was seen on all sorts of objects, ranging from writing paper, matchboxes and playing cards, initially in The United States, then throughout the free world. This book has assembled a fabulous collection of adverts and illustrations portraying the jeep during the Second World War. These were drawn and painted by the greatest illustrators of the period.
Each picture is accompanied by a short text in order to place it within its context.
Having become an iconic vehicle, the jeep was seen on all sorts of objects, ranging from writing paper, matchboxes and playing cards, initially in The United States, then throughout the free world. This book has assembled a fabulous collection of adverts and illustrations portraying the jeep during the Second World War. These were drawn and painted by the greatest illustrators of the period.
Each picture is accompanied by a short text in order to place it within its context.
