Hot Text ! Web Writing That Works

Catch - and keep - the attention of Web visitors Write meaningful links, headings, and menus Organize informative objects for personalization Promote, market, and sell, without getting flamed Watch your income soar Create customer assistance that really helps Entertain people who like to read Provoke active discussion Become a professional Web writer or editor Based on research into attention, attitude, cognition, interface, reading, and usability, this book tells you how to write for the Internet-FAOs, help, e-mail, marketing copy, press releases, news articles, electronic newsletters, Webzine articles, and your own résumé. Get specific guidelines, before-and-after examples, case studies, resources, and personal advice from two real Web writers. Learn to write hot text!