Jonathan and Lisa Price are professional web writers and editors who regularly coach other writers on how to tailor their prose for e-mail, Web pages, and discussions. With Web clients such as America Online, Coupons.com, Disney.com, Hewlett-Packard, and KB Kids (now eToys), the Prices come out of a background in journalism, technical communication, marketing, and public relations. They've written 24 books for major publishers and hundreds of articles for Web sites.