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Cambridge English for Marketing
avec 1 CD audio
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- Nombre de pages120
- FormatGrand Format
- PrésentationBroché
- Poids0.265 kg
- Dimensions18,5 cm × 24,5 cm × 0,5 cm
- ISBN978-0-521-12460-7
- EAN9780521124607
- Date de parution01/08/2010
- CollectionCambridge English for...
- ÉditeurCambridge University Press
Résumé
Cambridge English for Marketing is for intermediate to upper-intermediate level (B1-B2) learners of English who need to use English in a marketing environment. The course can be used in the classroom or for self-study. Endorsed by The Chartered Institute of Marketing (CIM), this short course (10 units comprising 40-60 hours teaching time) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a wide range of marketing-specific activities, such as carrying out marketing audits using SWOT, PESTEL and Five Forces analyses ; planning the marketing mix ; preparing marketing campaigns ; organising events and exhibitions ; and developing digital marketing strategies.
Each of the ten units is based around a case study, and across the course you will see marketers at work in a variety of industries, including automotive, Fast Moving Consumer Goods, financial services, travel and international property. The course also includes a glossary of key marketing terms.
Each of the ten units is based around a case study, and across the course you will see marketers at work in a variety of industries, including automotive, Fast Moving Consumer Goods, financial services, travel and international property. The course also includes a glossary of key marketing terms.