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Based on the idea that CSR is most effective when it is aligned with the company's strategic planning and core operations, this text offers : Coverage of topics that include employee engagement, organisational change and social impact measurement as well as other key concepts including Creating Shared Value, Blue Economy and Corporate Peace. Theory linked to practice via a wide range of case studies, mini cases and real-world examples from globally recognised brands.
Tools, models and frameworks offering a step-by-step approach to implementing strategic CSR in the workplace. How to measure and communicate CSR and its impact. Questions and Exercises to test your understanding of the chapters. End of chapter links to key books, articles and videos.