Hidden Persuasion - 33 psychological influence techniques in advertising - Grand Format

The advertising industry is gigantic, spending an astonishing estimated 1 trillion US Dollars a year. Is this expense just a waste of money or are we more susceptible to ads than we think ? What is the secret power of advertisements ? How do they succeed in changing our behaviour ? This book exposes, describes, explains, and judges 33 psychological influence techniques used in visual advertisements.
Some of these techniques may be easy to detect ; others are more obscure and insidious. All of the techniques are supported by rich visual references and the scientific foundation of their workings. After reading this book, you will have gained deep insights into how visual means are constructed to influence behaviour and decision-making on both conscious and unconscious levels. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.
This publication is not just an eye-opener for professionals and students in the fields of advertising, marketing, communication, design and psychology, but also for anybody who wants to understand how our behaviour is influenced by advertisements, social campaigns, and governmental messages. The authors of this book are leading professionals in the science of influence and visual persuasion.