Greener Products - The Making and Marketing of Sustainable Brands - Grand Format

"If you want to know how to make your brand more sustainable and how to sell your better brand to your customers, Greener Products explains the details. As Al says, when you "hit the sweet spot of having a truly greener product that is communicated in an appropriate way, everyone wins."" KoAnn Vikoren Skrzyniarz - Founder/CEO, Sustainable Brands Worldwide. "Green is the new black. To say this differently, sustainable products increasingly stand out in the marketplace, translating into faster sales, greater profitability, and deeper brand loyalty.
lannuzzi and his co-authors show the way to this future." Dan Esty, Hillhouse Professor, Yale University, and co-author of Green to Gold. "... environmental sustainability is no longer a fringe issue in major companies, but needs to become part of their strategic DNA going forward in the 21st century." Gary Cohen, Practice Greenhealth, Cambridge, Massachusetts, USA. "This book is for anyone and everyone interested in cutting through the mythology, hype.
and often confusion of "green products." Al has delivered a "Goldilocks" book, not too academic, not to light, just right. Read, learn and do." Sally Uren, Forum for the Future, London, United Kingdom. "Greener Products is the corporate decision maker's guide for developing a tangible and substantial competitive advantage through sustainability marketing strategies...is the Rosetta Stone of eco-innovation." Anna Clark, EarthPeople Media, Dallas, Texas, USA.
"... a concise, yet comprehensive overview of the growing field of sustainable product design. Al lannuzzi draws off of decades of industry experience to provide a book replete with data and examples that make a strong business case for sustainable products...a must read for anyone interested in business and sustainability." Joel Tickner, University of Massachusetts Lowell, USA. "The first edition of the Greener Products book has been assigned as required reading for my class at Villanova University for the past four years.
I am excited to introduce this updated version to my students ... The next generation of engineers will utilize the tools in this book to shape the future of sustainable design." Tad Radzinski, Sustainable Solutions Corporation. Royersford, Pennsylvania, USA.