Business Gamification For Dummies - Grand Format

Name: Business Gamification For Dummies
Price: 21.5 EUR
Availability: Instock
Author: Kris Duggan
ISBN: 9781118466933

Edition en anglais

Kris Duggan

Kate Shoup

Note moyenne

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Kris Duggan et Kate Shoup - Business Gamification For Dummies.

Interested in improving customer loyalty, engagement, and retention ? This expert guide to business gamification explains how to apply the principles... Lire la suite

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Interested in improving customer loyalty, engagement, and retention ? This expert guide to business gamification explains how to apply the principles of this strategic concept to your own business model to entice and retain customers in any web- or app-based experience. If you're interested in learning more about this exciting and innova-tive business strategy, Business Gamification For Dummies has you covered.

Date de parution

08/02/2013
Editeur

Wiley
ISBN

978-1-118-46693-3
EAN

9781118466933
Format

Grand Format
Présentation

Broché
Nb. de pages

290 pages
Poids

0.422 Kg
Dimensions

18,8 cm × 23,3 cm × 1,8 cm

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Kris Duggan is a thought leader of innovative ways to incorporate game mechanics and real-time loyalty programs into web and mobile experiences. Kate Shoup has written more than 25 books, has co-written a feature-length screenplay, and worked as the sports editor for NUVO newsweekly.

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Business Gamification For Dummies - Grand Format

Edition en anglais

Kris Duggan

Kate Shoup

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