Tapworthy - Designing Great iPhone Apps - E-book - Multi-format

So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples. Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process.
You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others. - Develop your ideas from initial concept to finished design - Build an effortless user experience that rewards every tap - Explore the secrets of designing for touch - Discover how and why people really use iPhone apps - Learn to use iPhone controls the Apple way - Create your own personality-packed visuals