Summary: The Lexus and the Olive Tree - Thomas Friedman - Understanding Globalization

BusinessNews Publishing

Note moyenne : | 0 avis
Ce produit n'a pas encore été évalué. Soyez le premier !
  • Business Book Summaries

  • Paru le : 14/02/2013
  • Tous vos e-books sur notre application de lecture
  • Téléchargement immédiat
  • Aide au choix numérique
6,99 €
E-book - ePub
Vérifier la compatibilité avec vos supports
Votre note
This work offers a summary of the book "THE LEXUS AND THE OLIVE TREE: Understanding Globalization" by Thomas Friedman. New York Times columnist Thomas Friedman is widely regarded as one of America's leading commentators on world affairs. Globalization is a fundamentally new and better way to do business. As such, a new and brighter era of globalization is just in the process of beginning as all the major marketplaces evolve towards becoming global markets. Thomas Friedman uses a metaphor to explain the challenges in the upcoming era of globalization: the human drive for enrichment and the best products (represented by the Lexus) will sometimes conflict with the natural desire to hold on to what has traditionally mattered in creating a sense of national and personal identity (represented by the Olive Tree).
The challenge for individuals and nations will be to find and maintain a healthy balance between those two perspectives. According to Thomas Friedman, globalization creates the opportunity to sell into vast markets but pure commercial success will only be meaningful if it can be accomplished using means that reflect the individuality and cultural values of the people involved. The Lexus and the Olive Tree is a challenging and provocative book for all who care about how the world really works.
  • Date de parution : 14/02/2013
  • Editeur : Business Book Summaries
  • ISBN : 978-2-8062-3366-0
  • EAN : 9782806233660
  • Format : ePub
  • Nb. de pages : 10 pages
  • Caractéristiques du format ePub
    • Pages : 10
    • Taille : 737 Ko
    • Protection num. : Digital Watermarking

Nos avis clients sur

Avis Trustpilot

Summary: The Lexus and the Olive Tree - Thomas Friedman - Understanding Globalization est également présent dans les rayons

BusinessNews Publishing - Summary: The Lexus and the Olive Tree - Thomas Friedman - Understanding Globalization.
Summary: The Lexus and the Olive Tree -...
6,99 €
Haut de page
Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK

Ne partez pas tout de suite...

Inscription newsletter