Summary: How We Compete - Suzanne Berger

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  • Business Book Summaries

  • Paru le : 14/02/2013
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This work offers of the book "HOW WE COMPETE: What Companies Around the World Are Doing to Make It in Today's Global Economy" by Suzanne Berger. The MIT Industrial Performance Center analyzed the real-world experiences of more than 500 international companies: Suzanne Berger looks at this data in How We Compete and proposes that the impact of globalization is not quite as one-dimensional as conventional wisdom suggests.
Globalization generates significant dangers to corporations, but also opportunities; it is a far more complex issue than just cheap labor (which is not the answer to every business challenge). It is clear that external forces of globalization are less significant to a business than the way the business itself chooses to engage with them. Berger explains the forces behind globalization, and how they are enabled.
From this analysis, she has taken 4 general conclusions, and broken them down with case studies. She believes that the successful global company is either the best, or outsources to the best; uses legacy to grow and build; is not obsessed with low-wage strategies; makes definite choices, rather than drifting. Berger is careful not to suggest that she can supply a blueprint for success - every company has different global drivers - but it's still crucial to understand globalization and apply that knowledge.
Reading How We Compete is an excellent start in that process.
  • Date de parution : 14/02/2013
  • Editeur : Business Book Summaries
  • ISBN : 978-2-8062-4704-9
  • EAN : 9782806247049
  • Format : ePub
  • Nb. de pages : 10 pages
  • Caractéristiques du format ePub
    • Pages : 10
    • Taille : 707 Ko
    • Protection num. : Digital Watermarking

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