This work offers a summary of the book "HOOVER'S VISION: Original Thinking For Business Success" by GARY HOOVER.
Gary Hoover - himself a successful businessman as well as an in-demand speaker - suggests that success doesn't come by trying to imitate the business models of today's leading corporations. Instead, you need to develop your own business models suited to your market. You can do this with the aid of three strategies: 1.
Observe - Identify a customer need that nobody else is adequately serving yet. 2. Visualize - Articulate a business vision on how best you and your company can serve those needs. 3. Execute - Combine your insights and business vision into a plan that can be acted upon with passion.
Many good companies implement a couple of these, but truly great companies use all of them in an integrated fashion.
All three strategies must be highly customised to your market. One of the traits that separates out the good from the great is the ability to see what should stay the same and what should change; Hoover explains how to approach change in a knowledgeable and strategic fashion. Hoover's Vision is useful on a few different levels. Hoover explains how to craft excellent long-term policies, but he also demonstrates that it's possible to change your business model in the short term.
He combines practical, applicable advice with theoretical approaches.