This work offers a summary of the book "HERE COMES EVERYBODY: The Power of Organizing Without Organizations" by Clay Shirky.
Clay Shirky is a writer, teacher and consultant. He is an adjunct professor in New York University's graduate program in interactive telecommunications. Mr. Shirky specializes in studying the social and economic impacts of Internet technologies.
Groups of people are incredibly hard to organize.
That's why until now, only large corporations could generally afford to buy the tools and build the infrastructure which were required to sync the joint efforts of lots of people. According to author Clay Shirky, that's about to change. For effectively the first time in history, a whole bevy of new social tools are coming to prominence which make it easy for groups to collaborate and take collective action.
As Shirky explains in Here Comes Everybody, the environment in which the game of business is played has changed.
You need to find ways to make these new social tools work for you rather than against you.
This well-written book will change the way you think about the new era of social media.