This work offers a summary of the book "GUERRILLA MARKETING EXCELLENCE: The Fifty Golden Rules for Business Success" by Jay Conrad Levinson.
Jay Conrad Levinson is the chairman of Guerrilla Marketing International, a consulting firm. He is regarded as one of the leading figures in the marketing world. His Guerrilla concepts have influenced marketing so much that today his books are required reading in many MBA programs worldwide.
Marketing guerrillas use common sense and knowledge to develop cost-effective marketing programs and strategies.
By using their resources efficiently, guerrillas can be as effective as competitors with many times the resources and size.
In Guerrilla Marketing Excellence, Jay Conrad Levinson presents the fifty golden rules for business success. Together, the rules give an insight into how marketing can be effective for any business of any size. According to the author, marketing is the single most critical activity, and the key to future success or failure.
Without effective marketing, any company will wither and fail. By contrast, companies which develop excellent marketing programs grow, prosper and expand. In this powerful book, the author demonstrates that marketing holds the key to business success.
Filled with valuable marketing strategies, Guerrilla Marketing Excellence is a good roadmap for companies that want to thrive in today's competitive climate.