This work offers a summary of the book "FLYING HIGH: How JetBlue Founder and CEO David Nelleman Beats the Competition... Even in the World's Most Turbulent Industry" by James Wynbrandt.
James Wynbrandt is an author and aviation reporter. His articles on business and aviation have been published in The New York Times, Forbes, Management Review, General Aviation News, Avionics News, Flying, and Computer and Electronics.
In this revealing book, the author retraces the amazing career of former JetBlue founder David Neeleman.
Drawing on interviews with Neeleman's relatives and associates, this book offers an in-depth analysis of how he turned JetBlue into a premium service airline by breaking the rules. The author also exposes the fourteen rules for David Neeleman's success with JetBlue and previously with Morris Air, Open Skies and WestJet.
"Neeleman has formed a series of phenomenally successful businesses in one of the world's most cut-throat industries, introduced innovations that have been adapted worldwide, and achieved some measure of his mission to bring humanity back to air travel.
En route, Neeleman and JetBlue have altered the landscape for air travelers and provided a new paradigm for running a profitable and thriving organization" (James Wynbrandt)