Summary: Dealing With Darwin - Geoffrey Moore

  • Business Book Summaries

  • Paru le : 14/02/2013
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This work offers a summary of the book "DEALING WITH DARWIN: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore". In... > Lire la suite
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This work offers a summary of the book "DEALING WITH DARWIN: How Great Companies Innovate at Every Phase of Their Evolution by Geoffrey Moore". In just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. To survive and prosper, companies need to keep innovating all the time to retain a competitive advantage.
The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way:. In the early stages of a new market, product leadership style innovations are highly valued.. Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage.. In a declining market, competitive advantage is achieved using category renewal innovations. Geoffrey Moore explains how companies should behave to answer these changes.
  • Date de parution : 14/02/2013
  • Editeur : Business Book Summaries
  • ISBN : 978-2-8062-3957-0
  • EAN : 9782806239570
  • Format : ePub
  • Nb. de pages : 10 pages
  • Caractéristiques du format ePub
    • Pages : 10
    • Taille : 707 Ko
    • Protection num. : Digital Watermarking

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