PrefaceThe twenty-first century is defined by speed. We move fast, eat fast, earn fast - and often, weforget to ask why. The burger, once a humble meal of bread and meat, became a symbol of globalization, convenience, andinstant gratification. It represents more than food; it mirrors the rhythm ofour world - efficient, scalable, and constantlyreinvented. This book does not aim to celebrate or condemn.
Instead, it seeks to understand the patterns behind the"fast" mentality that governs not only how weconsume, but how we live. Through stories, data, and reflection, The Burger Effectexplores the hidden psychology of speed - and how asimple bun can teach us about money, marketing, andmodern identity. Whether you're an entrepreneur, a student of culture, or simply someone who wonders why "faster" hasbecome the new normal, this journey invites you toslow down - just enough to notice what's reallyhappening beneath the surface.
PrefaceThe twenty-first century is defined by speed. We move fast, eat fast, earn fast - and often, weforget to ask why. The burger, once a humble meal of bread and meat, became a symbol of globalization, convenience, andinstant gratification. It represents more than food; it mirrors the rhythm ofour world - efficient, scalable, and constantlyreinvented. This book does not aim to celebrate or condemn.
Instead, it seeks to understand the patterns behind the"fast" mentality that governs not only how weconsume, but how we live. Through stories, data, and reflection, The Burger Effectexplores the hidden psychology of speed - and how asimple bun can teach us about money, marketing, andmodern identity. Whether you're an entrepreneur, a student of culture, or simply someone who wonders why "faster" hasbecome the new normal, this journey invites you toslow down - just enough to notice what's reallyhappening beneath the surface.