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Perfect M-Commerce
Edition en anglais
9,60 €
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Livré chez vous entre le 4 mai et le 11 mai
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Résumé
E-commerce is the phrase that has come into regular use to describe financial transactions conducted over the Internet infrastructure. M-commerce (mobile commerce or multi-platform commerce) may soon become the primary way we interact with the networks: the European mobile market has been predicted to grow from £232 million to £23 billion by 2003. CONTENTS: What will be the impact of m-commerce on business? The Internet and m-commerce. Key issues surrounding m-commerce (including interactive TV). Using m-commerce for business. The future: beyond WAP, GPRS and 3G.
Caractéristiques
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Date de parution05/04/2001
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Editeur
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ISBN0-09-941652-2
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EAN9780099416524
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PrésentationBroché
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Nb. de pages104 pages
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Poids0.09 Kg
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Dimensions13,0 cm × 20,0 cm × 0,7 cm
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À propos des auteurs
Steve Morris is the senior partner at the Burton Morris Consultancy and has worked with many major corporations including Visa International, Motorola, Lloyds TSB and Sainsbury's. Paul Dickinson is Research Director of Rufus Leonard, a new media specialist with clients including BT, Diageo, Mercedes, Shell and Royal Mail. He is also Director of the Digital Media Research Laboratory, established by Cable & Wireless and Lloyds TSB.
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