The CRM Handbook. A Business Guide to Customer Relationship Management (Broché)

Jill Dyché

Note moyenne : | 0 avis
Ce produit n'a pas encore été évalué. Soyez le premier !
  • Addison Wesley

  • Paru le : 01/01/2002
  • 1 million de livres à découvrir
  • Livraison à domicile à partir de 0,01 €
  • Paiement sécurisé, débit à l'expédition
62,01 €
Neuf - Expédié sous 4 à 8 jours
Livré chez vous entre le 14 décembre et le 17 décembre
ou
Votre note
To compete in today's competitive marketplace, customer focus is no longer simply nice to have - it's a fundamental mandate. This book is a manager's best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you: The various roles CRM plays in business, and why it's more important than ever; The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; The context of some of the popular CRM buzzwords; The differences between CRM and business intelligence, and why they're symbiotic; Why the customer-relationship failure rate is so high, and how to avoid becoming another CRM statistic; Case studies of visionary companies who've done CRM the right way.
  • DEFINING CRM
    • Hello, Goodbye: The New Spin on Customer Loyalty
    • CRM in Marketing
    • CRM and Customer Service
    • Sales Force Automation
    • CRM in e-Business
    • Analytical CRM
  • DELIVERING CRM
    • Planning Your CRM Program
    • Choosing your CRM Tool
    • Managing Your CRM Project
    • Your CRM Future
  • Date de parution : 01/01/2002
  • Editeur : Addison Wesley
  • ISBN : 0-201-73062-6
  • EAN : 9780201730623
  • Présentation : Broché
  • Nb. de pages : 310 pages
  • Poids : 0.515 Kg
  • Dimensions : 19,0 cm × 23,5 cm × 1,5 cm

Biographie de Jill Dyché

Jill Dyché is a vice president with Baseline Consulting Group, a management consulting firm specializing in the design and use of customer databases for Fortune 500 companies. She is a frequent conference speaker and bas authored numerous articles for leading industry magazines and technology journals. Her book e-Data (Addison-Wesley, 2000) has been published in four languages.

Nos avis clients sur decitre.fr


Avis Trustpilot

The CRM Handbook. A Business Guide to Customer Relationship Management est également présent dans les rayons

Jill Dyché - .
The CRM Handbook. A Business Guide to Customer...
62,01 €
Haut de page
Decitre utilise des cookies pour vous offrir le meilleur service possible. En continuant votre navigation, vous en acceptez l'utilisation. En savoir plus OK

Ne partez pas tout de suite...

Inscription newsletter