Designing Websites. For Every Audience

The absolute that applies to any Web site's design is visual splendor without functionality is worthless. There's just no point in building a site that users visit once. You've got to keep them coming back again and again with a design that meets their needs, easily and efficiently with style! In Designing Websites for Every Audience, Ilise Benun shows you how to define your end-user and design-or make over-a site lust for them. Twenty-five case studies and six different audience profiles illustrate how the design and functionality of any Web site (ranging from e-commerce to entertainment) can be improved with just a few insights into users and their goals. Here's all the information you need to build Web sites that work!