Business to Business Marketing - From Industrial to Business Marketing - Poche

Name: Business to Business Marketing
Price: 49.9 EUR
Availability: OutOfStock
Author: Philippe Malaval
ISBN: 9782804182670

Edition en anglais

Christophe Bénaroya

Gabriel Szapiro

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Philippe Malaval et Christophe Bénaroya - Business to Business Marketing - From Industrial to Business Marketing.

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En librairie

Date de parution

05/09/2013
Editeur

De Boeck
ISBN

978-2-8041-8267-0
EAN

9782804182670
Format

Poche
Présentation

Broché
Nb. de pages

500 pages
Poids

0.975 Kg
Dimensions

19,0 cm × 24,0 cm × 1,3 cm

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Reference handbook in terms of interorganisational marketing, written by experts from the field, this book is adapting the marketing fundamentals to diverse BtoB contexts.

Christophe Bénaroya, graduated from Toulouse Business School, PhD in Management Science, is Professor of Marketing, after several years in the corporate field. He is in charge of the Marketing Management and Communication Paster, and the B2B Programme. Consultant for several indusrial companies, he is notably the co-author with Philippe Malaval of Aerospace Marketing Management and BtoB Brands, and the co-author of Sales Efficiency in BtoB.