The Art of SEO - Mastering Search Engine Optimization

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

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  • O'Reilly Media

  • Paru le : 21/10/2009
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A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions.
If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. - Explore the underlying theory behind SEO and how search engines work - Learn the steps you need to prepare for, execute, and evaluate SEO initiatives - Examine a number of advanced strategies and tactics - Understand the intricacies involved in managing complex SEO projects - Learn what's necessary to build a competent SEO team with defined roles - Glimpse the future of search and what lies ahead for the SEO industry
  • Date de parution : 21/10/2009
  • Editeur : O'Reilly Media
  • ISBN : 978-0-596-80960-7
  • EAN : 9780596809607
  • Format : E-Book multi-format
  • Nb. de pages : 608 pages
  • Caractéristiques du format Multi-format
    • Pages : 608
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Stephan Spencer is the author of Google Power Search (O'Reilly, 2011). He is the founder of Netconcepts, a leading SEO firm that was acquired in January 2010 by search marketing agency Covario. He is the inventor of the automated pay-for-performance SEO technology platform GravityStream, now re-branded as Covario's Organic Search Optimizer. Stephan is a regular contributor to Search Engine Land, Multichannel Merchant, Practical Ecommerce, and MarketingProfs, among others.
Stephan is a sought-after conference presenter who's spoken on SEO at hundreds of events across the globe for organizations such as the AMA, DMA, Shop.org, Internet Retailer, SMX, SES, PubCon, O'Reilly/TechWeb, Blog World Expo, Affiliate Summit, Elite Retreat, IIMA, ECMOD, IQPC and IIR. Stephan is also an avid blogger. He blogs at StephanSpencer.com, NaturalSearchBlog.com, BusinessBlogConsulting.com, ChangesForGood.org, and GoogleISuggest.blogspot.com.
He is currently producing a video-based SEO training and coaching program at ScienceofSEO.com.

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