Summary: The Art of the Start - Guy Kawasaki - The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

BusinessNews Publishing

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  • Business Book Summaries

  • Paru le : 14/02/2013
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This work offers a summary of the book "THE ART OF THE START: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything" by Guy Kawasaki. Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm which assists high-technology companies. Previously, he worked for Apple Computer, Inc. as a software evangelist for the Macintosh and later as an Apple Fellow. Starting a business is much more of an art than a step-by-step or a thoroughly predictable process.
According to Kawasaki, success in taking an idea and building it into a new business is actually the cumulative result of eleven distinct arts such as the Art of Positioning, the Art of Writing a Business Plan and the Art of Rainmaking. As the author argues in The Art of the Start, to succeed in getting a new business off the ground, you'd better be able to bring all these arts to bear or it's going to be an uphill struggle.
The Art of the Start is a great book about entrepreneurship. Kawasaki reveals everything you need to know about building a meaningful organization. 
  • Date de parution : 14/02/2013
  • Editeur : Business Book Summaries
  • ISBN : 978-2-8062-2975-5
  • EAN : 9782806229755
  • Format : ePub
  • Nb. de pages : 10 pages
  • Caractéristiques du format ePub
    • Pages : 10
    • Taille : 573 Ko
    • Protection num. : Digital Watermarking

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