This ebook offers a summary of the book "SWITCH - HOW TO CHANGE THINGS WHEN CHANGE IS HARD" by Chip and Dan.
Why is change so hard, even when we know it's necessary? Our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. Chip and Dan Heath have created a matrix for making change that's compelling: they suggest that the best way to change is to:
- Engage the rational mind - by providing crystal-clear direction.
- Motivate the emotional mind - give yourself a taste of what you will feel once you change
- Blueprint the path ahead - make your environment facilitate the change you want.
Switch breaks down these points into steps that are easy to understand and follow.
Overall, Switch is a realistic, logical guide to navigating change and exploiting it fully.
Entrepreneurs and businesspeople looking to create and implement the best, profitable changes will find this book interesting and informative.