Catel et Bocquet retracent le destin de la fascinante Joséphine Baker dans un magnifique roman (bio)graphique tout en noir et blanc. En 500 pages, les auteurs nous dévoilent toutes les facettes de cette femme emplie de convictions : muse de nombreux artistes, militante contre la ségrégation raciale, agent du contre-espionnage de la France Libre, mère adoptive d’une douzaine d’enfants venus d’horizons divers… elle était décidément bien plus qu’une danseuse de cabaret affublée d’une ceinture de bananes...
This work offers a summary of the book "HOW TO DRIVE YOUR COMPETITION CRAZY: Creating Disruption for Fun and Profit" by Guy Kawasaki.
The best business strategy, Guy Kawaski believes, is to actively take on your competition, and diminish any advantages they have. He has four strategies, taking you from the initial groundwork to how to innovate and take risks. He begins, for example, on how to do effective, useful research: which competitors do prospective customers use, and why? Why do your customers buy from you? Are you customers using your products in unexpected ways, and if so, can your capitalize on that? Create a comprehensive profile of all your competitors, so you know who works for them, and their skills, how they distribute their product, and how they handle after-sale care.
Kawaski explains how to use that research into practice to ensure that you are making life as easy as possible for your consumer. Small measures can make a big difference: if your product needs a battery, for example, include one - don't make your customer find one. When your customer is unhappy, accept responsibility and ask how they would like the problem fixed. In this way, How to Drive Your Competition Crazy shows how to deal with the large business issues - such as how to determine objectives, and practical day-to-day ones.