Le nouveau Cherche et trouve de Little Urban, aussi coloré, déjanté et diablement amusant que le premier (A la recherche de la Carotte bleue), en très très grand format pour le plaisir de tout-petits !!! (Et des plus grands, qui trouvera en premier ?)
This work offers a summary of the book "HARDBALL: Are You Playing To Play or Playing To Win?" by George Stalk and Rob Lachenauer. Companies that play business hardball aren't content with just having a competitive advantage. Instead, they work hard to create a virtuous cycle that will take them far beyond the reach of their competitors. In practical terms, hardball companies focus on turning a competitive advantage into a decisive advantage that will neutralize, marginalize and ideally punish their rivals. In essence, hardball is all about playing the game of business at a professional level. It's all about seizing and then finding ways to enhance a competitive advantage. It's about responding effectively to the moves of competitors and others who are scheming ways to take a piece of the action for themselves. According to authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group, hardball is the game of business the way it should be played. In Hardball, the authors redefine the meaning of competition in our business world. This well-researched book is a must read for today's business players.