This work offers a summary of the book "HARD FACTS, DANGEROUS HALF-TRUTHS AND TOTAL NONSENSE: Profiting from Evidence-Based Management" by Jeffrey Pfeffer and Robert Sutton. Managing a business profitably is always hard work. There are intense pressures, incomplete information about what's happening in the marketplace and an army of consultants, advisors and others who come along with new ideas every day.
Under these conditions, it isn't surprising managers sometimes fall victim to hype about "miracle" cures for management challenges or simply adopt the "best practices" of other successful companies. The result is sometimes poor-quality decisions are made which end up wasting time and money which are badly needed elsewhere. According to Pfeffer and Sutton, the best way to avoid these challenges is to use "evidence-based management".
This approach is all about facing the hard truths about what works for your business and what will not. It is all about basing business decisions on reality rather than the various and potentially dangerous half-truths which commonly are accepted as business wisdom. Evidence-based management is about making smart decisions on the pressing issues. In this groundbreaking guide, the authors show managers how to apply the best strategies for their businesses, rather than simply copy what seems to have worked elsewhere.