This work offers a summary of the book "GREEN TO GOLD: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage" by Daniel Esty and Andrew Winston.
Daniel Esty is professor of environmental law and policy at Yale University. He was formerly a senior official at the U. S. Environmental Protection Agency and has assisted major Fortune 500 companies like Coca-Cola and Unilever to set up their own environmental advisory boards.
Andrew Winston is director of the Corporate Environment Strategy project at Yale. He also consults extensively with major corporations on how to develop breakthrough environmental strategies.
Instead of being a fringe interest, the environment has now moved to center stage in terms of developing and executing a solid, sustainable business strategy. A large and steadily increasing number of companies in every industry now see environmentalism as an essential element of business strategy in the modern world.
They are acting not because they are being forced to by law but because there is actual potential to monetize society's interest in eco-friendly products and companies. This new "Green Wave" presents an unprecedented challenge to business. In Green to Gold, Esty and Winston explain how to build a profitable and stronger business by helping to create a healthier planet.