This work offers a summary of the book "FUTURECONSUMER. COM: The Webolution of Shopping to 2010" by Frank Feather.
Frank Feather is a public speaker and global business futurist. After working as a strategic planning executive for three of the world's largest banks, he founded his own consulting business in 1981.
The Internet revolution, or "Webolution", takes the shopping experience out of shops and into the home, or anywhere else the consumer may prefer to be.
This transition will completely transform the commercial and personal lifestyle landscape, effectively reversing everything the industrial revolution required. In effect, e-commerce will morph into m-commerce (mobile commerce) as people move the bulk of their shopping online to enhance the quality of their lives.
On the Internet, you don't need thousands of competing stores - just a few sites which make it onto the favorites list of the consumer's browser.
According to Frank Feather, the current debate over whether the best approach to e-commerce is "brick-and-mortar", "pure clicks" or a hybrid "bricks-and-clicks" is largely irrelevant. Instead, retailers should be focused squarely on winning the attention of the Internet consumer, because there will only be one or two winners at most in each product category.
Read FutureConsumer.com and win the Webolution!