This work offers a summary of the book "EVERYTHING IS NEGOTIABLE: How To Negotiate and Win" by Gavin Kennedy.
"Everything is negotiable". That is what Gavin Kennedy, one of the world's leading experts on negotiation, argues in this entertaining book. If you automatically assume this until circumstances prove otherwise, you will be amazed at the bargains you can strike - even in unexpected areas.
When you assume that anything is unnegotiable, simply because the other party has not yet indicated a willingness to negotiate, you are missing huge opportunities to make better deals for yourself, for the company you work for and for the people you buy things from.
Negotiation is the simple process of structuring a business transaction in such a way that everyone involved gains the most. There is always a better deal waiting in the wings.
Packed with funny anecdotes and useful tips, Everything Is Negotiable makes you rethink your own negotiating abilities and help you make better deals. Read this book and your business affairs will flourish.