This work offers a summary of the book "COMPETING ON ANALYTICS: The New Science of Winning" by Thomas Davenport and Jeanne Harris.
Thomas Davenport is professor of information technology and management at Babson College. He specializes in analytics, knowledge management, process management and business innovation. Jeanne Harris is director of research at Accenture's Institute for High Performance Business.
She also leads Accenture's business intelligence, analytics, performance management, knowledge management and data warehousing consulting practices.
At one time, business leaders prided themselves on gaining a competitive advantage by making good decisions on the strength of their gut instincts. Then at a later stage, competitive advantage for a business was earned by having a better product or a more efficient supply chain than everyone else in your industry.
Those days are gone.
Today, competitive advantage accrues to those organizations which out think their rivals by using "analytics"- sophisticated analysis of data to model and accurately forecast what customers will want in the future based on everything that is known about them at the present time.
Competing on Analytics reveals how to generate impressive business results by using a powerful weapon: Analytics. A must read for businesspeople in small and large companies.