This work offers a summary of the book "CHANGING THE GAME: How Video Games Are Transforming the Future of Business" by David Edery and Ethan Mollick.
David Edery is the worldwide games portfolio manager for Microsoft's Xbox Live Arcade. A business consultant, Ethan Mollick has worked on a number of software development projects which use games for teaching and training purposes.
Video games are big business.
The revenues of the video game industry have already surpassed Hollywood box office revenues and will very soon eclipse the revenues of the music industry. And yet for all these impressive numbers, the video game industry is just about to enter a new phase of growth once again as companies begin to use games to revolutionize the way they interact with customers and attract new employees. In Changing the Game, Edery and Mollick argue that it's time to get up to speed on what gaming is already achieving and get on the bandwagon."Games are transforming the nature of work and play in so many ways that, whether you work in a business, governmental organization, or non-profit, you can almost certainly find a way to take advantage of games to better accomplish your goals.
So, are you ready to play?"